HOME RELEASES ARTISTS BLOG / ATC SHOP SUBSCRIBE ABOUT
Home Blog Page 2

Jensen McRae’s “Savannah” Smoothly Scorches Old Flame 

0
A close-up of singer-songwriter Jensen McRae sitting in a white wedding dress with a veil pulled back as she looks at the camera in the
(Dead Oceans Records)

When asked about the titular person of his 2007 breakout release, For Emma, Forever Ago, Bon Iver’s Justin Vernon succinctly remarked, “Emma isn’t a person. Emma is a place that you get stuck in. Emma’s a pain that you can’t erase.”

18 years later, Jensen McRae’s “Savannah” circles back on the sentiment and drives it down South, albeit via a pointedly sunny, Californian sonic landscape. Much like Emma, “Savannah” — and indeed, its parent album, the cheekily titled I Don’t Know How But They Found Me! — is marked by the haunting remnants of a lost love.

Why “Savannah” Is A Premium Breakup Song

Steeped in strummy, shiny FM radio acoustic pop — the kind that would have somewhat condescendingly been classified as “adult contemporary” in the 1990s and 2000s — it would also have probably soundtracked a Pretty White Kids with Problems series on WB.

Which is to say that its unique selling point is inevitably the fact that McRae is a Black female singer-songwriter in a predominantly White genre. While the LA-based musician’s vocal styling often veers a little too close to the territory of label mate Phoebe Bridgers (she once went viral for a Bridgers parody song) and her songwriting takes obvious cues from Taylor Swift’s penchant for lyrical specificities (of whom she is an avowed and studious admirer), she possesses enough craft and candor that render her material with affecting pathos. 

Like Bridgers and Swift, Jensen is adept at luxuriating in the small details and using these soft, seemingly mundane strokes to paint a broad, enveloping emotional landscape. It’s in the way she drags out the vowels in the word “Savannah” or how her voice rises in fury when declaring her former lover a false prophet, then in disgust when chastising him for calling women bitches. You simply cannot help but be bowled over by the heart-rending vignettes that she has expertly sketched across her two studio albums.

What makes “Savannah” a standout, however, is its sense of defiance. Rather than predictably languish away in post-breakup melodrama, McRae goes the extra mile by not only telling off her ex but also coming to the very scene of the crimes he committed … with someone new. Pettiness has never sounded so life-affirming.

Savannah, Georgia has a reputation for being a haunted city — and accordingly, “Savannah” is about being haunted by the memory of a person — but here, it is not merely a place that McRae gets stuck in: it is an entry point for healing, the slow erasing of lost love’s pains, the steady rebuilding of burned bridges.

What’s Next For Jensen McRae?

Yes, the Tracy Chapman comparisons — which say more about the public’s ignorance and laziness toward any Black female artist brandishing a guitar — are tired and played out. And yes, although McRae’s 2000s-era VH1-friendly excursion might be a solid groundwork for her smart, sophisticated songwriting, it would be interesting to see how her artistry unfolds as she grows beyond her influences and pastiches. In the meantime, “Savannah” will tide us over, over and over again.

I Don’t Know How But They Found Me! was released on April 25, 2025 via Dead Oceans Records. Her North American tour in support of the album is set to kick off throughout October 2025.

“Done Clocking In”: Zander, an American Drops Late-Stage Capitalism Banger

0
Rapper Zander, an American in a construction vest with a handcuff on his wrist in the

In the USA, even good people just looking to retire are invested in some of the most unethical companies in the world. And in order to earn a good retirement, half of your waking moments (assuming you somehow get that 8 hours of recommended sleep at night) go toward producing for someone else. If you’re lucky, you actually believe in your work. Or it makes you better in some way. But chances are you don’t think much of your work and it mainly serves to meet your basic needs and take time away from what you really care about.

Between my education and marketing experiences, I’ve been lucky. As my media and art endeavors develop, I’ve been a part of organizations that pushed me to ask good questions, learn skills I actually make use of, and take good care of people. Better yet, I can pay for stuff and look beyond the next paycheck in my financial life. My experience, however, does not change the overall story of work in the USA.

The Real Story Behind “Done Clocking In”

“Done Clocking In” was inspired by a particularly sour work experience — my last one in education — where my colleagues and I had our time heavily surveilled in response to our employer losing $20 million due to an accounting error.

“Time theft,” the Payroll department said, “is a serious issue.” It was the low-earning hourly employees, of course, skimming 15 minutes here and there that were holding back the district from financial health. The employees whose union contracts were regularly breached, the employees expected to deal with the depressing realities of the organization on the frontline everyday without real support, then file for temporary unemployment in the summer and scramble for part-time work until the fall.

Nah, I’m not volunteering at events after work hours for morale.

Nah, I’m gonna pick my kids up when they need to be picked up. No, I’m not putting in PTO for it.

Nah, I’m not going to do that thing you want me to do that everyone knows goes against my contract (x3).

I think I’m done clocking in here.

Stop Going Through The Motions — Subscribe to ATC Sound

For independent music that helps you do life differently and music industry insights sent directly to you, subscribe to ATC Sound’s email list.

Stream “Done Clocking In” by Zander, an American on your platform of choice

Four separate images of rapper Zander, an American in a collage for the "Done Clocking In" single cover art. Among the images include Zander in a construction vest and Zander handcuffed to a Job Corps sign

Indie Music Blog Editor Reviews Real Song Submissions (Video)

0
ATC Sound editor in a gray hoodie with ATC Sound logo on the right in a video on how to submit music to indie music blogs

Learn How To Submit Songs To Indie Music Blogs via Experienced Insight From ATC Sound Editor

Figuring out how to market music on streaming services and social media platforms is time well spent as an independent music artist. However, indie artists, artist managers, and music PR firms still submit songs to indie music blogs. Why? The trustworthiness and depth of a well-written review remains invaluable to artists, current listeners, and potential new listeners searching for more human ways to experience music in a digital world.

Watch the video above to gain insight from Zander, Editor of Across The Culture and ATC Sound, into the value of pitching indie music blogs as well as best practices when submitting songs based on a review of three real pitches Zander has received from both major label and independent artists.

Please subscribe to ATC Sound on YouTube after watching the video. Read the video’s complementary blog post here. For song submissions and other inquiries, address emails to zander@acrosstheculture.com. To be on our email list, subscribe here.