RELEASES ARTISTS SHOP BLOG / ATC PODCAST ABOUT SUBSCRIBE
Home Blog

In ‘Saheem,’ SahBabii Is A Slime Rap All-Star And A Regular Person

0

The King of the Jungle, the biggest squid of them all: SahBabii risked fading into irrelevance on his independent journey, including a public declaration of his plans to retire at the onset of the COVID-19 pandemic. But release after release continued to demonstrate SahBabii’s exceptionally skilled, silly, and sincere perspective on rap music. His supporters’ thirst for more never left, and thankfully, neither did Sah. It’s special to see him arrive at Saheem with such refined technique, great ambition, and a perfect balance between the streets and his colorful, animalistic fantasy realm.

SahBabii has accomplished several feats the vast majority of rappers — and commercial musicians at large — find nearly impossible: owning a distinct version of a trendy sound, independent success after leaving a major label, and star power without a star image. Saheem is an enormous critical and commercial achievement for a proven rapper that has refused to be in the mix.

Of Young Thug’s notable artistic descendants, SahBabii has often been the odd one out while sonic relatives including Lil Baby, Gunna, and Lil Keed (RIP) are routinely grouped together as former YSL members and musical siblings. Other related peers such as Playboi Carti and Unotheactivist certainly keep to themselves more than most in hip-hop, but their career trajectories haven’t been as humble and unpredictable as Sah’s. While supporters and SahBabii himself have expressed frustration with the lack of recognition during the low points of his indie music grind, the path Sah chose to walk has led to a very special place.

Saheem has been treated as a premium product among music critics as seen in a number of 2024 year-end lists. Inclusion of this vulgar yet sophisticated batch of Atlanta rap — with notes of Barter 6 Thug and Stage 4 Carti¹ — is being viewed as a signal of good taste in the rap community. SahBabii has been an if-you-know-you-know artist for a while now, but Saheem has given him a new luster unique to rappers who are as famous as possible without going fully mainstream (think Yeat when “Sorry Bout That” dropped). The NFL soundtracking a Justin Jefferson highlight reel to “Viking” confirms this second coming of Sah as an elite rap hitmaker.

Saheem is focused in ways previous SahBabii albums were not. Urgency is present in any great rap record, and SahBabii’s determination to impress is evident on this record boasting his government name. He’s staking real claims about his artistry and personal triumphs, not just bragging and floating in his own “Anime World” or the deep sea in “Squidiculous.” The Gigantopithecus shoutout in “Everyday” is a perfect example of SANDAS-era Sah (think “Titanoboa”) blending with his humorous yet cold view of the streets that feels like Season 2 of hit TV show Atlanta. He’s challenging himself on grounded, aggressive production and showcasing a vocal dexterity that was proven but never flexed to this extent before.

Going from a cartoon theme song-ready high-pitched melody in the hook of “Belt Boyz” to the amphibious croak used in his emotional, gun-toting verse is just one of many demonstrations of Sah’s enormous on-mic personality. “Sylvan Rd Ridin Down Dill” makes a strong case for Saheem‘s top track as a peak display of SahBabii’s various modes of expression, a vocal performance that matches the cinematic production, and a more removed, observational perspective that takes us on a detailed day-in-the-life tour of Sah’s Atlanta stomping grounds.

There’s an artistic maturity in Saheem that has appeared to make even casual Sah listeners proud without diluting the playful elements that put him on in the first place. From the sound to the bars to the winding independent journey behind it all, Saheem is growth for an artist who feels like he has reintroduced himself.

Cover art for the album 'Saheem' showcasing a portrait of rapper SahBabii with a sunrise/sunset background

Yeah, I used to rob, I used to have a job, yeah I’m a regular person /

I used to walk, stand at the bus stop, yeah I’m a regular person /

I make mistakes and it’s okay, baby just know I’m a regular person /

I ain’t gotta front, ain’t gotta stunt, baby I know I’m a regular person

– SahBabii in “Workin” (Saheem, 2024)
  1. Stage 4 Carti also known as “Deep Voice” Carti in reference to Playboi Carti’s latest run of songs and features published since the beginning of his I Am Music promotional campaign (December 2023). Carti’s music during this period is largely defined by a guttural, warbly cadence reminiscent of Future and Young Thug. ATC’s opinion on the definitions of Playboi Carti’s first three sonic eras include 2015-2017 (“Broke Boi” through self-titled), Baby Voice Carti (Die Lit era, 2018-2020), and Whole Lotta Red era (2020-2023). This chronology does not include Playboi Carti’s discography prior to mainstream recognition.

ATC Sound 2024: Noise We Made, Things We Heard (Annual Review)

0

Doing both music and journalism independently sounds like a commitment to being poor. Thankfully, I’ve had full time jobs that pay well without crushing my soul (most days) and a family I co-created to help center myself in a sea of dreams and responsibilities. Simply put, if it’s not about my wife and kids, I do it because my spirit told me to. Across The Culture (ATC) Sound is one of those things.

Three years in and we’re seeing some traction. Inclusion in Spotify curator playlists, growth in our YouTube channel, and content that is simply much better than what we were putting out in 2021 (but even our older work is going places). We went live and actually hosted a concert this year. We also got someone to write about us aside from us!

Here are some highlights from ATC Sound’s 2024 and our 2025 aspirations:

Noise We Made in 2024

“Safe?” and “In Your Dreams” music videos first to break 1,000 views

YouTube Channel Growth

At the time of publication, ATC Sound’s YouTube Channel has 351 active subscribers. More than 200 of them have discovered the channel in the past month; our marketing strategies have quickly become more efficient in the latter half of 2024 and we project the channel will reach the monetization threshold (see below) by Fall 2025.

“My Fellow Americans…” praised by curators

Zander proves his lyrical pen is both bold and necessary, leaving listeners with more than just music—but something to think about long after the final line.

– Marcus Rodriquez, Folded Waffle (Dec. 16, 2024)

It’s rare to hear something that feels this personal and intentional

– Groove Galaxy (Spotify Playlister)

Beyond the recognition received by curators, “My Fellow Americans…” seems to be the most thought-provoking ATC Sound release to date. New subscribers to the Sound YouTube channel were quick to leave resonant comments and the average watch time for the weighty, clever music video is about one minute and ten seconds per view.

Getting people to hear music, let alone respond to the music or be influenced by it, is an incredibly tall task in a world flooded with digital content. Despite having a proposed advertising campaign blocked twice by YouTube due to the political, “shocking,” and “dangerous” nature of the video, “My Fellow Americans…” continues to be a stylish, intelligent standout in ATC Sound’s portfolio

“My Fellow Americans…” seems to only be getting started in its journey to help people process and do something about the current madness of life in the United States of America.

“My Fellow Americans…” added to “Rap Is War Spotify user playlist by curator New Golden Era

"My Fellow Americans..." by Zander, an American featured in a Spotify user playlist titled "Rap Is War" in December 2024

“Rice St. Boy (RIP Bones)” added to “Fresh Kicks: Boom Bap Spotify user playlist by curator New Golden Era

"Rice St. Boy (RIP Bones)" by Zander, an American featured in a Spotify user playlist titled "Fresh Kicks:Boom Bap" in December 2024

First ATC Sound concert

ATC Sound hosted its first ever live event at the Underground Music Cafe in Minneapolis, MN on August 8. Known for its accessibility to indie artists and cozy atmosphere, Underground Music Cafe was the perfect place for ATC Sound’s in-person introduction to the world.

The Minneapolis-based lineup of rappers AJANIMF, Melayz, and Zander, an American supported by Wisconsin-based DJ Adubs provided an hour and a half of clever alternative rap for a small yet dedicated 25-person crowd.

Highlights:

  • AJANIMF’s self-supported set — him and a drum machine — caught attendees off-guard with its rapid fire pace and the chaotic beauty of AJANI’s flows and sample-heavy production which was ethereal yet tough. A playlist of his best songs can be listened to here.
  • Melayz impressed with extremely dense bars set to high-energy pop rap. The agility of his vocal performance made for some of the greatest technical rap moments of the show, including skilled performances of “PI” and “Cumpleaños,” the latter of which has a music video that can be watched here.
  • Zander, an American — stage name of ATC Sound Editor Zander Tsadwa — hosted the show and put on two outfits representing his main artistic themes to date: the AWOL Zander fit with combat boots, camo pants, a sleeveless T and a handcuff dangling off one wrist; and the Uncle Sam fit with a US flag-themed top hat and navy blue two-piece suit. His performance of 2020’s “Company Time/Wage Slave” was a crowd favorite. Listen to more of his work here.
Melayz (left), Zander, an American (center), and AJANIMF (right) in a promotional photo for the first ever ATC Sound concert at Underground Music Cafe in Minneapolis, MN August 8, 2024
(Left to right) Melayz, Zander, an American, and AJANIMF in a promotional photo for ATC Sound’s first ever live show at Underground Music Cafe in Minneapolis, MN (August 2024)
Zander, an American performing “Company Time/Wage Slave” from 2020 EP Songs Not on Karen’s Playlist

Published original music industry insight

Notable pieces include an analysis of evolving album marketing strategies by Ngozi Nwanji and a review of indie pop/R&B singer Devin Kennedy’s latest album by Fajar Zakri.

Getting Heard in 2025

How does ATC Sound plan to get louder in 2025?

Monetize our YouTube channel by September

With the growth we’ve experienced since August — an increased advertising budget coinciding with new music videos and our live show — ATC Sound projects its YouTube channel will reach the required audience thresholds — 1,000 subscribers + 4,000 watch hours in the last 12 months — to begin earning advertising revenue in 2025.

Host at least one live show

Keeping up the momentum and improving our live experience, ATC Sound will look to make a tradition of an annually curated and sponsored live concert.

Adding at least one new artist to our roster

Currently, ATC Sound publishes and promotes the music of Zander, an American and The HabeshAmericans. ATC Sound is seeking a musical artist of any genre with a uniquely defined cultural background and musical perspective who is willing to partner with us in a business-to-business (B2B) relationship with the following qualities:

  • Content marketing in exchange for hosting permissions (e.g. music videos on ATC Sound YT channel)
  • Editorial promotion in exchange for early access to scheduled music releases
  • Discounted professional music services including music production, sound engineering, vocal features, public relations, and video editing

***

Thank you all, past and present, who have put any energy into validating the work we do. 2025 is promising, and ATC Sound doesn’t need a New Year’s resolution to continue offering valuable insight into the music industry and producing valuable music of our own.

If you believe in ATC Sound’s mission, please support in the following ways:

Gratefully,

Zander Tsadwa, Editor, Across The Culture (ATC) Sound

Zander, an American Gives Street SOTU Address in “My Fellow Americans…”

0

On December 28th, 2022 — as Minneapolis laid in recovery from George Floyd’s murder, Derek Chauvin’s trial, National Guard occupation, and COVID-19 — a water pipe in the Northside’s Historic Bell Lofts froze and burst. According to local independent news outlet Sahan Journal, residents had to run through a water-filled stairwell just to escape into the below-freezing night.

The incident displaced 21 families, mainly families of color, in the dead of a Minnesota winter. Negligence leading up to and after the incident left the roughly 50 displaced people with little else but each other and their voices in their fight for justice against their landlord and the City of Minneapolis.

Like the Bell Lofts residents, hundreds of millions of Americans have been left to fend for themselves in a variety of traumatic ways.

There was no better place in the Twin Cities to set the “My Fellow Americans…” music video as the song marches through defeated American streets, begs people for compassion, and curses the few leaders truly responsible for the common citizen’s woes.

Not everyone’s struggle is the same, but a few of the same things influence everyone’s struggle. Our votes and money feel powerless, and we are too socially ill to build real community and make those resources powerful again. Everyone in the world has recently had to live through inflation and a pandemic, but the American epidemic of loneliness persists. Our most advanced socialization tools encourage antisocial behavior like trolling and spreading misinformation, so all of these colleagues, friends, and relatives of ours go deeper and deeper into their shells.

Even the Christian Bale American Psycho types suffer in a society like this — hollow porcelain projections of people that only grow colder and more fragile as the landscape becomes more uneven.

Those who just want comfort can’t get it, and those who have it are too ill to resist wanting more stuff. Even reclusive yet mainstream moral leader Kendrick Lamar couldn’t resist a chance to run up the score, agreeing to play the gig of all gigs (Super Bowl) and dropping an album full of bangers that does not suggest he wants to “Watch The Party Die.” “My man, the party might be at your crib now,” suggests Pitchfork writer Alphonse Pierre.

What’s more American than bag-chasing? And road rage? And not looking a homeless person in the eyes, let alone greeting them? What’s more American than living in your own reality at the expense of everyone else’s? The only thing more American than getting it out the mud is taking it from someone else. The only thing more American than buying the latest stuff is buying what’s next, and it likely won’t be a house.

If saying hello to your neighbor, fact-checking, and de-escalation are un-American things to do, then maybe I should change my stage name. As I ponder that, I’ll be following my ChatGPT-designed job search strategy while tracking my Vanguard ETF investment and smashing a Double Butterburger with cheese.

Stream “My Fellow Americans…” by Zander, an American everywhere an algorithm tells you what to listen to

Rapper Zander, an American in a navy blue suit leaning forward on a wooden desk with the US flag behind him hanging the long way down over a brick wall as cover art for the single "My Fellow Americans..."
(ATC Sound/Studio 42)